Women are the big spenders when it comes to the virtual world.
Every day it seems we come across more research supporting the idea that women are becoming a big part of the on-line and digital marketplace. A new study by Playspan, and VGMarket, seen here, is yet another indication that in the world of micro-transactions, women may be the big spenders. As our media industry re-invents itself, the pull of women as a market force will have a considerable impact on content.
Some other recent news in the gaming sector is the new Vancouver company: Silicon Sisters, reportedly Canada’s first game company run by women and making games for the female gamer. The press release for their launch can be found here . It’s so exciting to see women finding their place as creators and powerful audiences in digital media.
